How to Become Your OWN Health Advocate

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Guests: Marie Walker Riddle

Shelley Ross is president of The Cure Alliance, an invitation-only non-profit group of top scientists, researchers, medical doctors and innovators, plus those who support their efforts to end suffering by developing cures for chronic, debilitating and fatal diseases. Ross brings to the table a variety of skills and experience which includes producing over 3500 hours of live television at ABC, NBC and CBS networks. She is perhaps best known for her 17 years at ABC News where she won three Emmys, a Peabody award and more. As executive producer, Ross transformed Good Morning America into a 24/7 news operation, increased income revenue, ratings and created a Today Show challenger. At CBS News, as she relaunched The Early Show and after changing the format, content, set, music and graphics, achieved ratings not again matched by her successors.

Ross created many memorable and highly rated TV events beginning with the first ever interview with Charles Manson which more than tripled the ratings for NBC’s Tomorrow Show with Tom Snyder. More recently, she launched Nik Wallenda’s historic walk across Niagara Falls (which was the top-rated broadcast on any network in six years) and was a member of the executive producing team for the Discovery Channel, “Skywalk,” which garnered a record 20 million viewers. Ross also exec prod. the top rated David Blaine’s “Drowned Alive” for ABC.

In 2012 Ross discovered and helped launch ThePianoGuys whose YouTube channel now has over 600 million views and nearly 4 million subscribers. The classical/pop group has 5 CDs on Sony Masterworks and has sold out concert halls around the world. Ross produced and directed their successful PBS special, “The Piano Guys Live at Red Butte.”

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