In this part 2 of So You Wanna Be a Podcaster, Jessica Kupferman shares how to get out of your own way and embrace the hustle that is podcast life. Plus, how the heck can we make money doing what we love? Jess shares her experience and expertise helping others monetize their business.
As the co-founder of She Podcasts, Jessica Kupferman is the guru for women in the podcast world. The vision of the show is “to support and nurture as many female-lead podcasts as possible, and to encourage knowledge sharing without excessive promotion.” Jess has been able to use her background in digital media and marketing to be able to help other up-and-coming podcasters to partner with brands of their dreams. Jess believes that any show can be successful if the entrepreneur is willing to “hustle” for their audience. Jess is a broad with a plan and nothing is stopping her!
Make a list of all the topics you want to cover— Make that list, turn on the mic, and start talking! – Jessica Kupferman
Who is podcasting for?
What should you ask yourself before starting a podcast?
What does it take to be successful in podcasting?
How can you find and grow your audience?
How can listening to podcasts help you achieve your own personal goals?
Why podcasting is extremely important for millennials
On quitting her job: “If I am only going to live until I’m 55 then I cannot sell another ad for these jerks–I need to do what I love!”
On becoming self employed: “I was a women with a plan and nothing could stop me!”
On getting started: “Before starting your podcast ask yourself —-What do you want your end result to be? What is your goal and purpose?”
Jess on finding success: “I think any show can be crazy successful if you are willing to do what it takes to hustle your audience”
Links we mentioned:
Free Podcast Your Pants Off Course
More about Jessica: Jessica Kupferman is an internet and marketing pioneer who is unafraid of new platforms and opportunities. She began her career over 15 years ago, selling banner ads when the internet was considered a fad. In her career, she’s worked with successful small business and some of the largest companies in the world including Comcast, Subaru, Leisure Fitness, and Bank of America. Now, she is one of the most recognized experts in the content marketing industry, currently focused on podcasting media.
Jessica is the co-host and cofounder of the She Podcasts brand where she supports and develops unique female voices in the growing medium of podcasting. Her popular Facebook community boasts over 3,200 members, and she has successfully spoken, hosted events, and gotten sponsorship for her podcasts and events. She was also the host of the very successful Lady Business Radio where she conducted over 150 interviews including notable female entrepreneurs such as Tory Johnson from Good Morning America, Andrea Beaman from Top Chef, and Shark Tank’s Lori Cheek.
In 2016, Jessica launched j/k media agency after seeing the lack of proper representation for podcasters in the media space. Working with her clients, Jessica is able to use her Platform Model to successfully obtain many sponsorship and advertising dollars for her clients.
Jessica is a mother of three, a wife, and most importantly a woman whose talent and passion is helping individuals find their own voices through the medium of podcasting and make a living using that voice.