Mom Boss, Nicole Feliciano

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There’s a Mom Boss in all of us, Author Nicole Feliciano helps each find our own.

Nicole Feliciano is the Founder & CEO of Momtrends Media, a million ­dollar brand providing busy women with a daily dose of style. Each day Nicole and her team of editors, interpret trends for moms, keeping in mind that modern women want to look and feel great, but they are working with less time and less energy than they had before the kids came along. Nicole and her team are there to help and inspire women to look and feel their best. Social media is her playground, and she’s built a loyal following by making fashion fun and accessible.

In her book debut, Mom Boss: Balancing Entrepreneurship, Kids & Success, Feliciano proves that being successful isn’t about degrees or sacrifices. Every mom has it in her to be a badass business woman. Nicole Feliciano charts the course for building a successful career without sacrificing being a great mom.

Equal parts instructional and inspirational, Mom Boss, will give women a road map to a successful start­up. In addition to sharing the secret sauce to Nicole’s success, Mom Boss also has management tips from some of the nation’s top female entrepreneurs including one of the nation’s top Rodan + Fields salespeople, Co­Founder of, Founding Partner of Moxie Capital, Co­Founders of and many more. If you’ve ever dreamed of launching your own business after the kids arrive, this book will become your go­to guide.

Before launching Momtrends, Nicole graduated from Vanderbilt University with a degree in English Literature, and spent a decade working in fashion­­most notably as an executive with Polo Ralph Lauren. When she became a mom in 2005, the fashion maven embarked on her social media career and began contributing to,­york­kids, and many more online publications. Seeing a void in the blogosphere, she launched in 2007. Momtrends continues to be the cornerstone of her media empire.

In 2014, the company purchased to expand the reach of the brand. TheShoppingMama focuses on kids’ fashion, food and crafting. Each month Momtrends Media reaches millions of moms through their digital platforms.

In addition to her online presence, Nicole has created a thriving events business that connects top ­tier brands with the nation’s most influential bloggers. She’s hosted nearly 100 exclusive events from a swank product launch with Jessica Alba for the Honest Company, to glamorous fashion shows, to intimate movie previews with actresses like Julianne Moore.

Cision media placed Nicole as the #11 Mom Blogger in the nation in 2014. In 2010 she was named a Top 50 Twitter Mom and included in the 50 Best Blogs By Women. She has been featured on numerous television shows as a trend forecaster and has led more than a dozen satellite media tours.

Nicole is a polished public speaker and has worked with companies such as Ralph Lauren, American Express, Microsoft, Tide, Cabi, and Avon as a spokesperson. P&G sent Nicole to the 2010 Vancouver Olympics to cover the Thank You Mom program as a Mom Correspondent.

When she’s not scoping out trends, you can find her in NYC with her two daughters and husband. Outside her work and family her passions include: travel, running, reading, and cooking. She shares glimpses of her life on Instagram @momtrends and Twitter @momtrends.

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